by LearningOnline.xyz

Branding: Creating and Managing Your Corporate Brand – Teacher Bundle

$10.00

A useful bundle for teaching Branding: Creating and Managing Your Corporate Brand. Contains a lot of useful information on how to deliver a workshop or a lesson, including icebreakers, activities, delivery tips, and more! Can be used in a face-to-face workshop, online training, or classroom.

File formats: zip

Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product and offer a promise that you can live up to.  This two-day course will get you started on the road to creating a perfect brand. 

What will your students learn?

  • Define what a brand is and what branding is about
  • Define various types of brand architecture and brand extension
  • Identify your brand’s products, their features, and their values
  • Write a mission, vision, and style statement for a brand
  • Describe the basics of positioning a brand
  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo
  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
  • Effectively plan an internal and external brand launch
  • Monitor and evaluate your brand, and understand how to respond to the results

Essential topics covered

  • Defining branding
  • Creating a mission and vision
  • Positioning your brand and developing your style
  • Developing a brand name and slogan
  • Creating a visual identity
  • Living your brand and connecting with customers
  • Launching your brand
  • Taking your brand’s pulse
  • Measuring brand health with a balanced scorecard, SWOT analysis, and Middleton’s brand matrix
  • Interpreting evaluation results

What’s included in the bundle

  • Instructor Guide: Contains all textbook information plus icebreakers, activities, delivery tips, and more!
  • Student Manual: Contains textbook information as well as areas to take notes. Each manual also includes an evaluation form, action plan, and recommended reading list.
  • Handouts: Contains pre and post-class answer keys as well as any additional information or activity resources.
  • PowerPoint Slides: PowerPoint presentation highlighting talking points in the course.
  • Quick Reference Guide: Two-page cheat sheet of tips and facts covered in the course.
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