by LearningOnline.xyz

Building a Brand on Social Media – Teacher Bundle

$10.00

A useful bundle for teaching Building a Brand on Social Media. Contains a lot of useful information on how to deliver a workshop or a lesson, including icebreakers, activities, delivery tips, and more! Can be used in a face-to-face workshop, online training, or classroom.

File formats: zip

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence. 

Whether you’re looking to build a brand from scratch or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.

What will your students learn?

  • Define terms related to social media branding
  • Create a strategy for your social media brand
  • Describe various social media platforms and identify what platforms fit your brand
  • Communicate effectively over social media
  • Deal with negative feedback and criticism
  • Create a social media playbook to guide brand ambassadors
  • Evaluate your brand strength and revise your strategy

Essential topics covered

  • Defining the Terms
  • Building Your Social Media Branding Strategy
  • Identifying Your Social Media Audience
  • The Key Social Media Platforms
  • Creating Brand-Focused Messages
  • Building Customer Trust
  • Developing a Communication Strategy
  • Reviewing and Revising

What’s included in the bundle

  • Instructor Guide: Contains all textbook information plus icebreakers, activities, delivery tips, and more!
  • Student Manual: Contains textbook information as well as areas to take notes. Each manual also includes an evaluation form, action plan, and recommended reading list.
  • Handouts: Contains pre and post-class answer keys as well as any additional information or activity resources.
  • PowerPoint Slides: PowerPoint presentation highlighting talking points in the course.
  • Quick Reference Guide: Two-page cheat sheet of tips and facts covered in the course.
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